OPICO has appointed Hazel Cooper as Marketing Manager. Hazel takes responsibility for delivering all aspects of marketing content for the OPICO brands and at sister company Stocks Ag.

Hazel brings a valuable insight to the role, having previously worked within an agricultural dealership, giving her an understanding of the needs of farmers, contractors and other machinery buyers. Her agricultural knowledge is complimented by more than 10 years of marketing experience, gained in a different industry, working for a manufacturer where she successfully delivered B2B and B2C marketing strategies, brand development, and product-launch campaigns.

“I’m delighted to be joining OPICO. Since moving to Lincolnshire and stepping into the agricultural sector three years ago, I’ve developed a real passion for the industry. My time working within a dealership gave me invaluable insight into the day‑to‑day realities faced by farmers and contractors, and I’m excited to bring that understanding, along with my marketing experience, to support the continued growth of OPICO’s brands and the Stocks Ag portfolio.” Commented Hazel on her new role.

James Woolway, OPICO Managing Director said, “Hazel’s industry knowledge, practical experience, and proven marketing expertise make her a strong addition to our team. We’re confident she will help drive our marketing strategy forward and support continued growth across both businesses.”