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New Strautmann Product Manager and Sales Specialist joins OPICO

OPICO has appointed James Swan in a new position as Strautmann Product Manager and Sales Specialist.

James will support the OPICO Sales team and dealers across the UK, further reinforcing the level of expertise and technical knowledge on the Strautmann range of machinery, including trailed and self-propelled vertical auger diet feeders, forage wagons, and rear discharge muck spreaders.

Commenting, Charles Bedforth, OPICO UK Sales Manager said, 'I am delighted to have taken on such an experienced and respected individual.  James joins OPICO with a wealth of knowledge across the dairy and livestock sector, most recently at Countrywide.  OPICO has been the UK distributor of Strautmann for a little over two years and James’s appointment is testament to the fact that OPICO wants to strengthen our market share in the UK.'

On his appointment James said, ‘This is an exciting move for me. I’m looking forward to immersing myself in all things forage and feeding to support the existing sales team.  Strautmann forage and feeding wagons are recognised for their engineering excellence and I can see big opportunities for growth in the UK.’

James will be based from home in Warwickshire and his contact details are 07903 192 377 and email

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