New dealer appointed for Maschio range in the east & south-east of the UK .
 OPICO has appointed machinery dealer Ernest Doe and Sons Ltd to distribute the Maschio range of cultivation machinery across the eastern and south-eastern counties of the UK. New Maschio power harrows and drills have already been launched this year, and more new products are to follow.
Based at the Maldon head office in Essex, Ernest Doe is the UK's largest agricultural machinery dealership. The company operates east of a line from the Wash to the Solent and has premises at 19 locations across the region.
The company is well known for the Doe Show, the UK’s largest agricultural, construction and groundcare dealer show, which is held every February. Ernest Doe is a family firm, with an annual turnover of £100m and over 500 employees.
Graham Parker, sales director at Ernest Doe said: “The Maschio name has been known in the UK for over 40 years, and we as a dealer have been selling their products since 2000.
"With the appointment of OPICO as the new importer for Maschio last year, we had to make a decision – either to sell the Maschio range through OPICO or stay with our previous supplier.
"And it was an easy decision," said Graham. "Firstly, we have been pleased with the quality and reliability of the Maschio range over the years, and customer demand has shown that this is the brand that farmers want to buy.
"Secondly, we already had a good trading relationship with OPICO through selling their grassland equipment. We know the people there, and we have great faith in the company taking the Maschio name from strength to strength in the UK."
OPICO’s Maschio product specialist David Day said: “Ernest Doe and Sons has the reputation of being a very professional dealership. The company pays attention to the detail and has a quality sales and service team.
“So we are looking forward to developing our partnership with the team at Ernest Doe. The Maschio product range is set to extend further, enabling their customers to access an even wider range of quality-made cultivation equipment, drills and mowers.”
A selection of Maschio equipment will be on display at the Doe Show, including the new ORSO and TORO power harrows, machines from their extensive ranges of Flail mowers and Rotary Cultivators, the new Alitalia and DAMA combination drills and the Primavera Tine Seeder.
|
